Why More Seniors in Utah Are Choosing to Rent—and What Property Managers Should Know

In Utah’s fast-growing housing market, a quiet but powerful trend is taking shape: more seniors are choosing to rent rather than own. Whether they’re downsizing, seeking community amenities, or simply looking for less maintenance and more flexibility, older adults are quickly becoming a key demographic in the rental market.

At Advantage Management, we’re seeing firsthand how this shift is shaping leasing preferences and community development across Utah—from the Wasatch Front to Southern Utah. Here’s what you need to know to stay ahead of the curve.

Utah’s Aging Population is Fueling Rental Demand

According to the Utah Department of Health and U.S. Census data, the number of residents aged 65+ in Utah has nearly doubled in the last 20 years, and it's expected to keep rising. Many of these seniors are long-time homeowners now seeking a lifestyle change:

• No yardwork or maintenance

• More flexibility to travel or move

• Access to amenities without the hassle of ownership

This trend mirrors what’s happening nationally, with reports showing that seniors now make up over 13% of all renters. In Utah, this shift is even more pronounced as many retirees are downsizing in desirable areas like Lehi, Spanish Fork, and St. George, where modern rental options are booming.

What Senior Renters in Utah Are Looking For

Seniors aren’t just looking for any rental—they’re looking for ease, accessibility, and community. Here’s what matters most to them:

🏘️ Low-Maintenance Living

Seniors want to say goodbye to snow shoveling and home repairs. A rental lifestyle frees them from these responsibilities—especially valuable in Utah’s variable climate.

🌟 Resort-Style Amenities

Communities offering clubhouses, walking trails, pools, or yoga rooms are becoming increasingly popular. These features appeal to active seniors who want to stay social and engaged.

🛠️ Accessibility

Single-level floor plans, wide doorways, walk-in showers, and elevators are big selling points. Seniors prioritize ease of mobility, especially in homes built to age-in-place.

🔐 Safety & Quiet

Many older renters value secure entrances, well-lit grounds, and quiet neighborhoods. A peaceful, predictable environment is often just as important as the unit itself.

Why Property Managers Should Pay Attention

At Advantage Management, we recognize the value of embracing this demographic. Here’s how property managers can get ahead:

✅ Upgrade for Accessibility

Even small changes—like grab bars, lever handles, or zero-step entries—can make your rental more appealing to senior tenants.

✅ Flexible Lease Options

Month-to-month or short-term leases may appeal to snowbirds or those transitioning from homeownership.

✅ Enhance Community Features

Social connection is key. Consider promoting community events, hobby rooms, or shared green spaces to support senior lifestyles.

✅ Targeted Marketing

Highlight safety, simplicity, and lifestyle perks in your listing descriptions. Use phrases like “low-maintenance,” “senior-friendly,” or “ideal for active adults” on your website and rental platforms.

Benefits for Landlords and Investors

Senior renters offer several benefits to property owners and investors:

• Lower turnover rates—many stay for years

• Consistent payment history—often from fixed incomes or retirement plans

• Respect for the property—many treat rentals as their own home

• Positive community influence—bringing stability and long-term value to rental neighborhoods

Final Thoughts

As Utah’s population continues to age, the demand for senior-friendly rental housing will only grow. Property managers who recognize and adapt to this trend will have a unique opportunity to meet a real need while boosting occupancy and retention.

At Advantage Management, we’re committed to creating communities that serve all generations—especially those looking to embrace a flexible, fulfilling next chapter.

🟢 Interested in optimizing your rentals for this growing demographic? Contact our team to learn how Advantage Management can help you attract and retain senior tenants in Utah's dynamic market.