Why Tenant Demand Is Changing — and What Rental Owners Should Do

In today’s rental market, the story isn’t just about price. It’s about what tenants expect from a home. At Advantage Management, we see that renters are increasingly choosing properties based on flexibility, policies, and lifestyle‑fits. Owners who adapt will be better positioned to attract and retain quality tenants.

Here are three major shifts in tenant demand — and practical strategies for rental property owners and managers.

1. Pet‑Friendly Units Are No Longer Optional

More renters than ever own pets — and they’re willing to walk away from properties that don’t accommodate them. A new report by the Michelson Found Animals Foundation shows that pet‐inclusive rental housing is rising, and that having pet‑friendly policies can significantly increase retention.

Another study from Zillow Group found that rental listings which allow pets get significantly more online engagement and lease faster than those that don’t.

What owners can do:

• Update policies to allow more pets (and revisit breed or size restrictions).

• Highlight pet amenities: fenced yards, pet‑waste stations, nearby dog parks.

• Use “pet‑friendly” as a key differentiator in marketing.

• Balance risk with reasonable pet deposits or fees rather than outright bans.

By embracing pet‑friendly policies, you open your property to a wider pool of renters and improve occupancy and retention.

2. Flexible Lease Terms & Tenant Lifestyle Are Gaining Priority

The rental market in 2025 is heavily influenced by change — remote work, mobility, and different life‑stages. According to a report on renter trends, flexibility in leasing terms has become key for many tenants.

Tenants are less willing to commit tightly when work or life may change. Offering flexible lease options—short‑term, month‑to‑month, or hybrid leases—can attract more prospects.

What owners can do:

• Offer lease term options: 12‑month, 6‑month, or even month‑to‑month when feasible.

• Consider furnished units or short‑term leases for professionals or relocating tenants.

• Make sure lease language is clear, easy to understand and prominently marketed.

• Use digital rental tools (online application, e‑sign, automated payments) to meet renter expectations.

Flexible options can widen your tenant pool and reduce vacancy downtime, especially in markets where renters have more choices.

3. Amenities & Digital/Convenience Features Are Making the Difference

Today’s renters expect more than just four walls—they value convenience, experience, and lifestyle. Reports show that features like smart‑home tech, energy efficiency, and shared spaces are increasingly influencing rental decisions.

What owners can do:

• Invest in upgrades: smart thermostats, keyless entry, high‑speed internet.

• Highlight energy efficiency or sustainability features (LED lighting, efficient appliances).

• Create or highlight community and convenience perks: coworking spaces, community lounges, pet amenities, good landscaping.

• Ensure your listing visuals and property description reflect these features.

When you offer both solid fundamentals and modern amenities, you improve tenant satisfaction, reduce turnover, and often can justify competitive rents.

Why This Matters for Owners & Managers

• Lower vacancy risk: By meeting tenant expectations, you improve occupancy.

• Higher tenant retention: Pet‑friendly policies and flexible leases help keep tenants longer.

• Competitive advantage: In markets with more supply, appealing to tenant preferences becomes a differentiator.

• Better reputation: Happy tenants lead to better reviews, referrals, and fewer admin headaches.

Final Thoughts

The rental market is evolving—and success goes to those who move with it. At Advantage Management, we specialize in helping owners and investors align with these shifting tenant preferences. Whether you’re updating your pet policy, adding flexible lease options, or investing in amenities, let us guide you to make your property appealing in today’s landscape.

📞 Ready to adapt and thrive in 2025’s rental market? Contact us today to learn how we can help you implement the right strategies for your properties.